Overview And Experience
Lead Consultant

Rowland Haastrup is a seasoned marketing and commercial insights leader with over a decade of experience in driving business growth and delivering high-impact marketing strategies in diverse, fast-paced environments.
As the Founder and Lead Consultant of Arise SLG Consulting Ltd., Rowland brings a wealth of knowledge and expertise in marketing data research, data analysis, and the application of cutting-edge analytical tools to uncover actionable insights that propel business and brand development. His approach to consulting is deeply rooted in his ability to transform complex data into strategic decisions, enabling organizations to optimize their marketing efforts and achieve their objectives.
Strategic Leader Driving Data-Driven Marketing Success Across Industries
Throughout his career, Rowland has consistently demonstrated his capability in leading large, cross-functional teams to execute integrated marketing campaigns that drive significant results. His strategic vision and hands-on approach have been instrumental in delivering growth across various sectors, from healthcare and pharmaceuticals to FMCG, insurance and consulting.
His ability to navigate and thrive in startups and multinational environments has allowed him to develop and implement comprehensive marketing strategies that are both innovative and effective, resulting in increased market share, enhanced brand positioning, and sustainable revenue growth.
At Arise SLG Consulting Ltd., Rowland leverages his extensive experience in marketing research, data analysis, strategy development, digital marketing and demand generation, ensuring that his clients benefit from the latest marketing techniques and data-driven strategies.
His expertise in stakeholder engagement and relationship building is a key asset, enabling him to forge strong alliances and collaborate effectively with key stakeholders across different industries. This has been a cornerstone of his success in driving business development initiatives that are aligned with organizational goals and deliver measurable outcomes.
Rowland’s journey is marked by significant achievements that reflect his strategic acumen and commitment to excellence. At Principal Intel, he led the development of data science strategies that integrated both quantitative and qualitative research, driving over 25% growth in key business areas.
His tenure at AXA saw him launch the Telemedicine OneHealth platform, far exceeding targets and generating revenue 320% above expectations. Similarly, his leadership at Clarion Medicals Ltd. resulted in remarkable growth, including a 100% increase in the analgesic portfolio and a 70% growth in the antimalarial portfolio within just three months.
With a solid educational foundation, including an MSc in Data Science from the University of Salford, England, International Marketing Strategy Certificate from the Metropolitan School of Business & Strategy in England, and a Bachelor of Pharmacy from Obafemi Awolowo University, Nigeria, Rowland is well-equipped to navigate the complexities of modern marketing and data analysis.
His continuous pursuit of professional development, evidenced by numerous certifications in areas such as data analysis, digital marketing, and customer insights, underscores his commitment to staying at the forefront of industry trends and best practices.
In leading Arise SLG Consulting Ltd., Rowland Haastrup combines his deep expertise, strategic mindset, and passion for data-driven decision-making to deliver exceptional value to his clients. His multifaceted experience and proven track record make him a trusted partner for organizations looking to enhance their data-driven marketing strategies, drive business growth, and achieve long-term success.